DESIGN:Brand Identity | Visual Language | Brand Collateral
Ashu Bedra Ventures (ABV) is a production studio based in Bangalore. ABV’s main areas of work are TV Serial production, organizing TV events & Real Estate & Entertainment.
Creation of a Brand Identity that is classic, timeless and memorable. One that their target audience would be able to relate to and associate with and one that would create an immediate connect. This would further need to translate into a distinctive Visual Language that could be applied to all their brand collaterals.
Visual Identity: created, keeping in mind that it needed to bold & iconic. The use of a strong colour palette combined with a single visual logo unit were introduced. The strong lines of the logo unit convey the focus of the company and are complimented by a striking font palette. The gradation of colour used in the logo makes it distinguished and easy on the eye.
Design Language: the minimalistic approach used to create the logo was extended to the Visual language as well. Stylised snippets of the logo were seamlessly integrated into the application of use. This further strengthened the logo as well as the brand colours. Simple lines provide for a classic, clutter free extension into all their collaterals echoing the philosophy of the brand.