DESIGN:Branding Collateral|Packaging Graphics
Alghanim international which is stationed at Kuwait, is one of the fastest growing and highly advanced companies showing their effective presence in civil engineering, electromechanical engineering and contracting.
Package, Diary and CD cover designing. Creating Package, Diary and CD cover design in such a way that it satisfies all the branding and designing strategies.
Design Language: this was created by forming a pattern of blue strips which creates a language that is unique to the brand. Further, graphic patterns were created and arranged to compliment the Design Language.
Brand Collaterals and Packaging Graphics: Creation of a proper design language has helped in its further adaptation to the brand collaterals.The same design language was adapted to the brand collaterals such as the diary. In the further designing process of the diary some more elements were created to make the design a more elegant and intelligent one. The package designing for the product design was done by keeping in mind the strong influence of the product packaging on the consumer’s interest level for buying the product. A lot of care and efforts were taken to create the graphics and the packaging layout. Unobtrusive yet appealing colors and fonts were used to enhance the packaging.