WEBSITE:Conceptulisation | UI Design | Web Development
Camson Agri Ventures Private Limited (CAV) is India's first fully integrated provider of eco-friendly agricultural solutions. CAV is a subsidiary of Camson Bio Technologies Limited, which is a pioneering agricultural biotechnology company based out of Bangalore, India. CAV believes in delivering safe food at affordable prices to its consumers.
Development of an easy-to-use website that connects with their user/ customer base. A design language that complements the company’s ideology and the range of products that they offer. The visual language was to further connote their unique feature of being ENVIRONMENT FRIENDLY.
The use of an illustrative style of graphics were used to form the Primary Design language on this project. A mild usage of green aided in connoting the “green” aspect of the business. A white background was retained to accentuate the subtle use of green. This allowed for a classic look that was not overbearing to the viewer’s eye.
Design graphics and icons were developed to further bring out specific aspects of the client’s business and their offerings. Further, an easy to use and navigate website was created to provide a hassle free but informative experience for CAV’s clients.