DESIGN: Brochure – Visual Language & Layout
AA consultancy that desires to imbibe the group’s highly successful and diversified investment portfolio into a sector where their passion for people-centric learning and development portfolio culminated into bespoke training solutions which are delivered with a focus on performance enhancement. They nurture this passion to watermark successful and dynamic training solutions in all domains, from Needs Analysis to Deliverables and Follow-up Evaluation.
Their flair for converging talents from various industries has helped them become a force to reckon with in the Learning & Development Industry throughout the Middle East.
To create a striking and thought provoking brochure of the company’s services.
By using a strong colour & font palette the first barrier of creating a striking brochure was surpassed. Using interesting imagery in combination with clean and understated visual language, the brochure comes alive and tells a story instead of just becoming a text heavy body of information. Further by breaking up the text interestingly, it makes it extremely easy on the reader’s eye while giving every bit of information its pride of place. Their branding, while being understated, has been creatively introduced so as to not overpower but yet capture the reader’s attention.