DESIGN: VIsual Identity (Logo) | Design Language | Overall Branding
Grabeat is an elegant café serving scrumptious dishes in the city. Along with serving delicious food to the customers,it also provides an impeccable atmosphere for birthday parties, social meetings, business meetings, etc.Grabeat always surprises their customers with supreme offers.It also provideshome delivery services. They also serve for corporate parties and meetings. With a great ambience and exemplary food, they attract customers for frequent visits.
Creating their visual Identity, that includes ajourney which starts with the creation of the concept for the logo to the final graphical representation of all the designs that are made for the effective promotion of the brand and their products. The designing part includes the crafting of designs that are used for the promotion of the product, the packaging of the product and the wall graphics.
Visual Identity:The logo designing was done based onkeeping in mind all the brand strategies and the marketing aspects. A special care was given to give a supreme and funky feel to the logo. In its overall appearance the logo gives a cool and funky feel. This look was given to the logo by keeping in mind the overall brand strategy. The logo which has the name Grabeat is complimented with a speech bubble surrounding the word “eat”. The speech bubble was incorporated in the logo for supporting the brand with a social feel. It conveys to its customer that the place and the brand is something which serves its customers with a great place to visit were they canmake great things happen. And the name of the logo strongly conveys the message that they are into serving delicious food to their customers.The logo is served with a color combination of orange, white and brown.The orange color gives a vibrant and joyful feel to the overall visual identity of the brand.White is the color of perfection and it do represent the same in the logo. And finally, the brown color which gives a warm feel that triggers our appetite.
Package Graphics:was done by keeping in mind the aspects that are needed for the further promotion of brand and the creative visual identity. The combination of brown, white and orange has been maintained in the entire package designs too, to maintain the brand identity.
Interior brand designing: The interior of the Grabeat is designed with elegant designs which have a strong support of intelligent concepts. When you step inside the restaurant you will find a wall illustration on your right hand side which overall has a red and black color combination. This wall graphics contains a combination of funky elements and unique quotes. Adding more to the environment, on the left hand side you can find three artworks, were the first one which has an overall orange feel, has a guy with a mustache and round specs. This artwork is crafted in such a way that it adds to the funkiness of the atmosphere. The second one is a little different illustration of a happy guy surrounded by a lot many quotes. And the third one a blue board named “Were Biggers Eat” gives an opportunity for the customers to share their experience at Grabeat.