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WIPRO
Bangalore

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  • creativecaffeine_wipro
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  • creativecaffeine_wipro
WHAT

Packaging Graphics

WHO

Wipro Lighting has been at the forefront by continuously providing latest products and technologies suitable for Modern Workspaces in line with international trends. Wipro Lighting's Brightness Management Philosophy emphasizes on enhancing Productivity through Quality of Light rather than quantity of light alone.

PROJECT BRIEF

Packaging Graphics for Wipro’s Round CFL product.

HOW

Here, the maximum packaging space was allotted to the Product. A subtle element of colour was introduced into an otherwise stark white background so that it didn’t become overpowering. A gradient coloured header band introduced the consumer to the client’s main prerequisites: the mother brand, the product sub brand as well as the product USP. This allowed for complete clarity in the mind of the consumer. Further, accents of colour & bands bands were integrated to convey text as well as product benefits and mandatories onto the rest of the packaging.


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