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WIPRO LIGHTING
Bangalore

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  • wipro_creativecaffeine
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WHAT

DESIGN: Point of Purchase Display

WHO

Wipro Lighting has been at the forefront by continuously providing latest products and technologies suitable for Modern Workspaces in line with international trends. Wipro Lighting's Brightness Management Philosophy emphasizes on enhancing Productivity through Quality of Light rather than quantity of light alone.

PROJECT BRIEF

Create interesting attractive and informative POP display material for Wipro’s new line of lighting products that were to be introduced into the market.

HOW

Considering there were multiple products, we took a differentiated theme for each. The colours and Design Language used echo the USPs of each product. As always, since these are completely product centric displays, the product takes pride of place. Individual fonts and Design styles were developed for each product so that they “shone” on their own and yet came together as a product offering from Wipro.


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