A premium appliance brand under Wipro Enterprises – is one of the fastest-growing FMCG businesses across Asia, the Middle East, and Africa, generating revenues exceeding Rs.10,000 crore.
Challenge
Wipro Vesta brand identity was redefined through the creation of a unified brand voice and visual style. This included comprehensive product branding, eye-catching packaging designs, and tailored marketing collaterals.
A comprehensive branding approach was developed for each product, ensuring that every item reflected Wipro’s new identity. Distinctive logos, color schemes, and brand elements were designed to enhance product recognition and differentiation.
Result
Eye-catching packaging was created that captured the essence of Wipro Appliances' brand while standing out on retail shelves.
The focus was on intuitive design, clear messaging, and visually appealing elements to attract customers and improve shelf impact.