PRINT JET
Materializing a global platform for brand growth
Deliverable
- BRAND IDENTITY
- ICONOGRAPHY
- WEBSITE
Project Brief
PrintJet Solutions is an organization founded on experience and built on an in-depth expertise of service to the Coding and Marking industry for over a decade. Often referred to as PJS, it was founded in 2009 and offers easy and professional solutions for all printing and marking necessities. We teamed up to deliver an on-point strategy for their brand identity, brand communication, web platform, and desktop application. After taking the time to learn PrintJet’s core brand values, we designed in the style of its product and services, philosophy and goals. The major challenge the project posed was to confer the brand of both product and service oriented.
Concept
Working on the brand, we identified the style and its future communications. Minimalistic, striking and attention seeking design brought out PrintJet to the center stage. The brand identity reveals the form of ink and gives it a flexible appearance at the same time. The communication was market specific, brand dominated and on product offers that truly inspires consumers to experience the quality goods. Their desktop application experience was scaled up with our design to manage/monitor sales and make the service and operation process efficient and effective. With the new brand identity, custom iconography, and a unique consumer-focused web platform, PrintJet found new conversions.
COLOR PROFILE
Iconography
