Project Brief

Wipro Lighting is present in markets worldwide and is an innovator in lighting since last many years. To promote their selection of lighting products the business required a tried-and-tested tool to convey its benefits and brand value. Working together for a few years has strengthened our partnership, and there is not much grind to learning about Wipro products due to our familiarity.

We dived into creating a design layout that outlines the USPs of the product along with their technical specifications. A fresh, happy colour background set the theme of the catalogue with key information presenting the benefits that the brand delivers. Using eccentric shapes and forms, we created a visual device that helped break up the layout, cutting across both the cover and inside pages. The approach helped the design to be more flexible and presented a contemporary style. The information in the form of content was balanced across the catalogue to avoid information fatigue.