Captivating and an informative design



Project Brief

Wipro Lighting is present in markets worldwide and is an innovator in lighting since last many years. To promote their selection of lighting products the business required a tried-and-tested tool to convey its benefits and brand value. Working together for a few years has strengthened our partnership, and there is not much grind to learning about Wipro products due to our familiarity.

We dived into creating a design layout that outlines the USPs of the product along with their technical specifications. A fresh, happy colour background set the theme of the catalogue with key information presenting the benefits that the brand delivers. Using eccentric shapes and forms, we created a visual device that helped break up the layout, cutting across both the cover and inside pages. The approach helped the design to be more flexible and presented a contemporary style. The information in the form of content was balanced across the catalogue to avoid information fatigue.

Creative Caffeine started and finished the design layout, copywriting, content-strategy and art working in a very less frame of time giving the brand a quick turnaround.

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