Showcasing Tamil Nadu’s Silk Heritage: Creative Caffeine Designs Coffee Table Book for Department of Sericulture
Challenge
Creative Caffeine has been entrusted with creating a coffee table book for the Department of Sericulture, Tamil Nadu, aimed at highlighting the state’s rich silk heritage and the government’s advancements in sericulture over the last few decades.
This project captures the essence of Tamil Nadu’s journey in silk, featuring compelling visuals of people, culture, innovations, and developmental milestones.
Goal
The goal was to create a comprehensive brand identity that highlighted Sarji Hospital's values and services.
This included designing impactful marketing materials—brochures, flyers, and digital assets—that would effectively communicate their offerings and resonate with patients and stakeholders.
Result
Our team has crafted a visually engaging book that encapsulates the full narrative, from traditional practices to modern advancements, reflecting the enduring significance of silk in Tamil Nadu’s story.
The cohesive visual and messaging strategy enhanced communication with patients, increasing engagement and trust. As a result, Sarji Hospital positioned itself as a leading healthcare provider, known for its commitment to patient-centered care.