Elevating Wipro Smart Lighting: A Smart Identity and Packaging for Innovation
Challenge
When Wipro chose to introduce a range of smart products under their lighting division, we were tasked with crafting the product logo and packaging for the entire line.
We established a cohesive brand identity that embodies Wipro Lighting’s dedication to quality and innovation. A fresh visual style and brand voice were developed to align with their strategic market positioning.
Result
The sleek and functional packaging designs not only highlighted Wipro Lighting's products but also reinforced the new brand identity, capturing attention and communicating a sense of premium quality.
The comprehensive initiative, extending beyond visual changes, resonated authentically with the audience, resulting in heightened engagement metrics and a tangible boost in sales. The company now stands on a more robust foundation, embodying a stronger and more compelling brand presence, setting the stage for continued success in the competitive market.