Creating an inspired tool of presentation – packaging
Wipro is a true pioneer in the world of electronics. Their commitment to extend the life of the light source, increase efficiency and reduce energy consumption has driven them to become a world-class and environmentally responsible company. Wipro’s Garnet series of lighting was in the making and a concept- based packaging was needed to provide many benefits to both the brand and the consumers, and Creative Caffeine was game for the challenge.
We began our partnership in the year 2014, and the foundation of our design for the Garnet series of electronics was inspired by the green revolution. As evident in all the Garnet series of products, the focus never steered away from keeping the energy efficiency and saving experience centered on the packaging so it moves people to explore. We put the concept of environmental friendliness at the heart of our packaging designs, leading to the creation of a better tomorrow. As our long-standing client, our partnership portfolio has a series of products including LED lighting, Non-LED lighting, Lanterns, Irons etc.
For all the packaging, we followed a methodical approach with photography, concept development, layout design, and graphic design.